Video shot for websites in explanation of an organization’s work in the world is most often so obvious. So obviously selling you on an idea, if not something more concrete. So obviously disconnected.
When one understands the mechanics of authenticity on film, one can set out to bring life to important work without letting oneself down. Without the disability of in-congruence.
I’m in Germany next week doing just this. Defining the arc of an organization’s work and what message will help its true understanding. Then filming over the week for just that, amongst the under current of human presence. It is an art worth knowing. It will bring in the audience that previously couldn’t see, couldn’t connect, on account of the confines of so many inadequate words.
This will be a full and glorious week of immersion, connected people and creativity in film. A true exploration and discovery in service to a grand purpose.
If these few words define your challenge in some fashion, we should speak.
It’s easy for us to deem significant work as that involved in the actions that contribute to the alleviation of suffering, or to the obvious development of the human lot. To ‘saving the world’.
But in holding to such a view we might miss the significance of an extraordinary workplace …
Next week I find myself between the four walls of a Chicago Board Room. A Senior Management Team, and the ON CAMERA Experience. Including the filming in front of an audience. Perhaps terrifying for the subject, except it never ends up that way …